July 11, 2017

Tudor City Artifact: 1970s SALES BROCHURE

For fans of Tudor City arcania, today's artifact is a 1970's-era sales brochure produced by Helmsley-Spear Inc., who had recently purchased most of Tudor City. We suspect that it was circulated in the fall of 1970, shortly after the $36 million acquisition.

The brochure spotlights three commercial spaces in the enclave.
The cover of the brochure promotes a new community amenity, proximity to the United Nations.
The actual commercial spaces, pictured. Clockwise, from top left: No. 45, No. 25 and No. 5.

This corner space in No. 25 was leased in 1971 by Conrad's, a shop specializing in high-end bicycles.
It's still there today ‒ 46 years later! ‒ some kind of New York miracle.

Set in No. 5's First Avenue arcade, this space has always been
problematical as a commercial venture. It's unoccupied today.

The grocery space in No. 45 has had many operators over time,
but has continually been a grocery, and still is today.

Promotional copy.

The fine print.

Brochure from the collection of Mary Frances Shaughnessy.

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