PRADA in Tudor City

We'd like to welcome back the fashion shoot video, this one courtesy of the house of Prada. Although the short film ‒ a mere 1:49 long ‒ is pretty baffling in a typically Prada way, it's just plain pretty in its Tudor City imagery.

We begin on a rooftop terrace of No. 5, where a girl stands holding something up. (Directly above her is the new tower of Chase Bank, enthusiastically lit each night.)

Close up on the girl, played by actress Scarlett Johansson, who is airing out her Galleria bag.

In the North Park, she attempts to shake some moisture from the tree into her handbag. The Manor provides the background.

The story continues in the 41st street cul-de-sac where she records the sound of a medium-size dog barking. 

A final yap and the saga moves on. 

After several more oddball twists, the camera alights on a sphere nearly big as the room. Paging Stanley Kubrick! 

Scarlett Johansson is a global ambassador for Prada, and the face of its Galleria Bag. This short film entitled "Ritual Identities" was directed in 2025 by Yorgos Lanthimos, better known as the director of the movie "The Favorite."

See the complete short film here.