Below, an ad campaign profiling the kind of tenants Fred French hoped to attract. These newspaper ads ran in April-May 1930.
Every ad included the Live in Tudor City and Walk to Business tag. The slogan became so ubiquitous that the New Yorker poked some fun at it in a full-page cartoon by Gluyas Williams:
A Resident of Tudor City Is Discovered not Walking to Work
|A detail of the cartoon, showing neighbors aghast at someone not walking to business. The streetcar line on Prospect Place is strictly artistic license.|