May 30, 2017


Today, a quirky Tudor City ad campaign from 1931, produced when print advertising was in its prime. Copywriters earned their salaries in those days, churning out word-heavy campaigns that ran in weekly installments and completely changed monthly. This particular campaign appeared throughout May, 1931, only to be replaced in June with a different approach and artwork.

Offbeat illustrations accompany the free-verse copy, which paints Tudor City as a world of "river breezes" and "violet hazes," enhanced by "miraculous buildings," "glorious flowers" and the "distant murmur of the metropolis." We think it's still that way today.

The campaign, up close, below.




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