June 30, 2019

Five Minutes of Your Lunch Hour



Today, a look at a very early ad for Tudor City that ran in April, 1927.

Snappily headlined "5 Minutes of Your Lunch Hour Will Do It," the ad urges readers to drop by and "visualize the lovely park now being created, the tall buildings, the quiet streets and the pleasant river views. Realize that all this is to be in the best Park Avenue manner."

What's unusual about the ad is the illustration ‒ not the typical artist rendering of the finished product, but rather a sketch of The Manor and No. 45 in the process of going up, girders and all. The French Company was renting the buildings from plans.

See it blown up, below.


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