May 5, 2016

The 26-Hour Day

Besides its bucolic location, Tudor City's other key selling point was its proximity to Midtown, making commuting a breeze (LIVE IN TUDOR CITY AND WALK TO BUSINESS was its slogan, after all). Early advertisements promoted the concept of the 26-hour day, given the two hours of commuting time residents saved by walking to work.
The following (from a 1930 brochure) helpfully spells out exactly could be done with these two extra hours. 
. . .or one could FAMILIARIZE YOURSELF WITH YOUR CHILDREN:
. . .or BE CAREFREE:
. . .or ADVANCE YOUR CAREER:
. . .or, if all else fails, READ A BOOK:
Of course, in the modern world, the extra two hours could be spent TEXTING, TWEETING, TWERKING or, ahem, BLOGGING ‒ or looking in the mirror and wondering if those extra two hours a day can be AGEING.  

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