Below, an ad campaign profiling the kind of tenants Fred French hoped to attract. These newspaper ads ran in April-May 1930.
Every ad concluded with the Live in Tudor City and Walk to Business tag. The slogan became so ubiquitous that the New Yorker poked some fun at it in a full-page cartoon by Gluyas Williams:
A Resident of Tudor City Is Discovered not Walking to Work
|A detail of the cartoon, showing neighbors aghast at someone not walking to business. The streetcar line on Prospect Place is strictly artistic license.|