|April, 1929 advertisement|
Among these are 2,976 refrigerators purchased by the French Company for Tudor City. The Frigidaire ad above touts this order, calling the complex "the largest apartment development the world has ever known." The initial order, in 1927, was newsworthy enough for an item in the New York Times, below.
As previously noted, Fred French was keen on outfitting the complex with brand-name products. And Frigidaire was happy for the cross-promotional opportunity, no doubt supplying the appliances at a volume discount.
Post a Comment