October 26, 2018

The Fred French MONOGRAM

Our founder, Fred F. French, was the proud head of his titular company. When Tudor City was on the drawing boards, a monogram of French's initials was created and began to appear on advertising materials.

The busy design suggests music notes ‒ or maybe ocean waves. 
Above, an enlargement from a 1926 brochure.

The monogram appeared on common items found throughout the complex. Clockwise from upper left, a matchbook cover, sugar cube, coffee pot and dinner plate all get the FFF treatment.
Detail from a stock certificate.

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