June 28, 2026

BRAND AWARENESS

Today, a study of Fred F. French's monogram, as seen on tableware from his restaurants. And what better way to do it than from the collection of David Reiff, a longtime friend of this blog. Thank you, David!


We begin with an item rarely seen, a juglike vessel with a sturdy handle, perhaps for ice water service.  
French's monogram appears just above the fixture's lip.



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A tray used in one of the colony's restaurants. 
A clear impression of the monogram.
And on the reverse, the manufacturer takes credit. 



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Above, a coffee pot, and below, its version of the monogram.




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Finally, a version of the French monogram painted on china.    
A beautiful rendition of the monogram.
 
On the reverse, it's Lamberton Scammell china "made for Fred F. French Companies, Tudor City." 

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