Once the land was acquired ‒ save for a few hold-out rowhouses ‒ the French Company slapped up signs heralding what was to come, the very first advertising for the enclave. Some examples, below.
|North side of 41st Street, future home of the Hotel Tudor and Essex House.|
|West side of Prospect Place, far-off-in-the-future home of No. 2, Tudor Gardens.|
|South side of 43rd Street, future home of The Hermitage|
|South side of 42nd Street, future home of The Woodstock. Church of the Covenant, far right.|