January 15, 2018


Above, a 1930 ad pitched to workers in the newly opened Lincoln Building, extolling the merits of Tudor City. This is the second in a series ‒ we reported earlier on a similar plea to Chrysler Building desk jockeys. 

The Lincoln Building story, in bullet points: 

✪  Set at 42nd Street and Vanderbilt Avenue, the 53-story structure is designed in the same neo-Gothic style as Tudor City. Costs $30 million to construct, accommodates 12,000 workers. Opens March 1, 1930. 

✪  Named not after Abraham Lincoln, but more pragmatically after two key tenants, the Lincoln National Bank and the Lincoln Storage Company (both, however, named after Honest Abe).

✪  In 2010, it undergoes a renovation and name change to One Grand Central Place, a nonexistent address if there ever was one. Currently, One Vanderbilt ‒ the monolith soon to be the second tallest building in town ‒ is rising directly across the street from One Grand Central Place.

42nd Street entrance, 1941. Photographed by the Wurts Bros.

Showing Tudor City's proximity to the Lincoln Building.

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