January 15, 2018


Above, a 1930 ad pitched to workers in the newly opened Lincoln Building, extolling the merits of Tudor City. This is the second in a series ‒ we reported earlier on a similar plea to Chrysler Building desk jockeys. 

The Lincoln Building story, in bullet points: 

✪  Set at 42nd Street and Vanderbilt Avenue, the 53-story structure is designed in the same neo-Gothic style as Tudor City. Costs $30 million to construct, accommodates 12,000 workers. Opens March 1, 1930. 

✪  Named not after Abraham Lincoln, but more pragmatically after two key tenants, the Lincoln National Bank and the Lincoln Storage Company (both, however, named after Honest Abe).

✪  In 2010, it undergoes a renovation and name change to One Grand Central Place, a nonexistent address if there ever was one. Currently, the monolith One Vanderbilt is rising directly across the street from One Grand Central Place.

42nd Street entrance, 1941. Photographed by the Wurts Bros.

Showing Tudor City's proximity to the Lincoln Building.

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