September 22, 2019

Castle in the Air

This slick art deco ad publicizing a posh Tudor City penthouse ran in the New Yorker in 1932. Its illustration ‒ complete with a grand staircase, swooping balcony, and mammoth, Citizen Kane‒esque fireplace ‒ reeks of swank.

The ad copy calls it a "studio apartment." The term had a different meaning then, referencing a lofty artist's studio. (In 1932, one-room apartments were known as just that ‒ one-room apartments. It wasn't until the 1960s that they became popularly known as studios.)

The ad, enlarged for your closer inspection, below.

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