While Tudor City's slogan was set in stone, its logo design underwent some variations over time, the subject of today's post.
Above, the logo on an early newspaper ad, dated February 3, 1927, seven months before the first buildings opened. The slogan is there, but the layout a bit clunky.
In April, 1927, the words are rearranged in a more eye-pleasing manner.
The logo soon morphed back into an earlier format, above, and would remain unchanged for many years. . .
. . .until there was a word modification in May, 1941. "Walk to Business" became the more modern "Walk to Work."
Detail of inside matchbook cover, circa 1942. What a difference an exclamation point makes!
More about the slogan here.