January 25, 2026

Dueling Billboards

The other day, a very intriguing photograph came our way:

It was a overhead shot of 43rd to 41st Streets, bordered by 1st Avenue and the East River, probably taken from a hallway window of No. 45. Of particular interest to us are the two billboards at center right.


The top banner urges the public to vote Democratic, a slate headed by its candidate for mayor, William O'Dwyer. Below this, an advertisement for 7up with the tagline "Here's What Guests Like." And, finally proof that the building rented out signs not only on their south wall, but the north one as well.



Skelly's Beer & Ale and Sutton Motors are the signs of the south wall at 42nd and 1st.

2 comments:

  1. Very interesting but personally I find the overhead photo more fascinating. What the docks looked like, no highway yet, who William O’Dwyer was all took me down a rabbit hole.

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  2. Great pics. And nice plug for the DNC.

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