We thought we had covered all the original manufacturers of note in Tudor City until we came upon the following ad from Bigelow-Hartford rugs and carpets.
Bigelow-Hartford rugs and carpets was once the single largest manufacturer of carpeting in the United States. From its founding in 1914, it was flying high in September, 1929 when this ad ran.
For "A CITY WITHIN A CITY"
Tudor City, the astonishing real estate development of the Fred F. French Companies is one of the wonders of modern New York. Within a comparatively few years, a large area at the east end of 42nd Street has been converted from a section of dilapidated tenement houses into one of the city's finest residential districts.
In this project, Bigelow-Hartford rugs and carpets have played a part of no little importance, for they are used exclusively in every one of the Tudor City buildings. Foyers, corridors and furnished apartments. . . all decorated in the best of taste. . . are provided with floor fabrics from the Bigelow-Hartford looms.
More convincing than the strongest written testimonial, this indication of confidence in Bigelow-Hartford rugs and carpets is shared by hotel men the country over. They know that in the floor coverings of this century-old institution they receive full value in quality. . . in style. . . in durability.
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A year goes by and thanks to a merger with a competitor, the company is now known as Bigelow-Sanford Rugs and Carpets. The ad copy remains pretty much the same.
. . . and it's just as beautiful on the inside.
The opening of unit number twelve makes it possible for more discerning New Yorkers to "live in Tudor City and walk to work". . . to live comfortably and well in surroundings of tasteful luxury.
Bigelow-Sanford rugs and carpets play no small part in creating, and maintaining, the Tudor City atmosphere of charm. Theirs is a style that wears well. Their authentic patterns and colors will be good style for a long, long time . . . and well-preserved style, for superb construction insures a fresh "new" appearance for years.
Follow the example set by leading hotels and apartments throughout the nation. Choose from Bigelow-Sanford's unequalled variety.
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Wonder who provides the carpets now...
ReplyDeleteIn my building the majority of carpeting is from a company that provides rugs for rain and snow. Very business and industrial like. Blackish Gray with rubber backing. Gone are the beautiful huge colorful "orientals" that covered the majority of the flooring. Any "oriental" substituted today is postage stamp in size and a masculine burgundy color. Nothing that matches or compliments the stain glass in the windows like before.
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