July 18, 2018

Special ICE CREAM Edition

Today, some early cross-promotional advertising pairing Tudor City with Horton's Ice Cream, a premium brand naturally served in the colony, where "only the best will do."

Founded in 1851, Horton's was supplying over half of New York City's ice cream by 1900. But like other small producers, it soon lost ground to bigger, mechanized operations, and eventually was sold to Bordon in 1930. Bordon kept the name and marketed it as a premium ice cream, as shown in these 1939 ads.

Newspaper ad above features the Tudor City tennis courts and coffee shop. The copy reads
There's a Horton Dealer just around your corner who has that same fine ice cream that is served by the finer places in New York. Just name your favorite flavor! And remember. . . Horton's purity and safety are guaranteed! Try some today!

Below, a surreptitious ad disguised as a comic strip. 

July 16, 2018

Residents: PAUL TRIPP

Continuing our coverage of noteworthy Tudor City residents, here's a look at Paul Tripp, Prospect Tower tenant and author of Tubby the Tuba, the symphonic fairy tale phenomenon.

Paul Tripp, circa 1946
♫  Born in 1911, Tripp shows an early interest in theater, particularly children's theater.

♫  While serving in the army during WWII, he comes up with the story of Tubby, a dejected tuba who's mocked by the rest of the orchestra as overweight and one-note, but who triumphs in the end. Written in collaboration with composer George Kleinsinger, Tubby the Tuba integrates story and melody in the same manner as Prokofiev's Peter and the Wolf, with each character given a distinctive musical motif.

♫  Released in 1945 with Tripp narrating, Tubby the Tuba is a hit, but it becomes a smash after Danny Kaye re-records it, selling over eight million copies. Over the years, it has many more interpretations, conducted by everyone from Leonard Bernstein to Arthur Fiedler, and narrated by Annette Funicello, Julia Child and Carol Channing, among others.

♫  Paramount buys the film rights in 1946, and it's released as a stop-action "Puppetoon," later nominated for a Best Animated Short Oscar. See it here.

♫  In 1954, Tripp releases Tubby the Tuba as a book, below, which remains in print to this day, then goes on to a thriving career as a producer of children's television shows. He is living in No. 45 when the original recording is first released (and is profiled by Tudor City View at the time), but we suspect he relocates after fame and fortune arrive.

July 14, 2018


Associated Press photograph entitled "The Ole Swimming Hole" from 1955, when taking a dip in the East River seemed a perfectly reasonable way to cool off.  Nos. 5 and 45 flank the U.N. in the background.

July 12, 2018

Tudor City Artifact: 1926 PROSPECTUS

Today's artifact is a rare item indeed, a very early Tudor City prospectus, issued by the Fred F. French Investing Company in 1926. (The complex was first announced in December, 1925). This 19-page booklet is an intriguing document, and we'll be featuring excerpts from it in the coming weeks.

Above, the prospectus cover, depicting an unrealized version of No. 45, framed by a similarly fanciful archway and fountain. Though the illustration is largely imaginary, it still manages to capture the essence of what was to come.

From the booklet's title page.

Below, a "birdman's view" of the proposed complex, "photographed expressly for the Fred F. French Investing Company by the Fairchild Aerial Survey," along with its original caption.

The white bordered rectangle in upper center of picture shows the site of the proposed Tudor City, between 40th and 44th Sts, First and Second Aves. Here the Fred F. French Companies will build a modern community of choice apartments within easy walking distance of the heart of the city.

There's also a rather underpopulated map, and its original caption:

Tudor City's accessibility to the business, shopping and theatrical center of the city is graphically illustrated in the drawing above.
Four minutes walk down 42nd Street will bring you into the heart of the fast-growing Grand Central zone, now rivaling downtown as the business and financial center of the city.
THE FRENCH BUILDING, 551 Fifth Avenue, is five blocks west of Tudor City. 

More to come in future posts. . .

July 10, 2018

REAL ESTATE REPORT: What's Your Apartment Worth?

Our bi-monthly survey of recent sale prices in Tudor City, via Streeteasy:

Vintage sign in No. 5's lobby
The Cloister 
$285,000, Apt 1011, studio
$691,391, Apt 604, one bedroom

Essex House
$999,800, Apt 501, two bedroom
$1,700,000, Apt 207, three bedroom

Haddon Hall
$825,000, Apt 504C, two bedroom
$949,000, Apt 603C, two bedroom

Hardwicke Hall
$890,000, Apt 802B, two bedroom
$885,000, Apt 401B, two bedroom

Hatfield House   
$305,000, Apt 206, studio
$350,000, Apt 1404A, studio

The Hermitage 
The Hermitage is a rental-only building. Recent monthly rentals:
$3,020, Apt 204, two bedroom
$1,925, Apt  1003, studio

The Manor  
$575,000, Apt 1016, one bedroom
$499,998, Apt  307, one bedroom

Prospect Tower, No. 45
$687,418, Apt 1610, one bedroom
$620,000, Apt 711, one bedroom

Tudor Gardens, No. 2
$959,000, Apt 2AS, two bedroom
$1,075,000, Apt 9BN, two bedroom

Tudor Tower, No. 25
$345,000, Apt 2015, studio
$340,000, Apt 515, studio

Windsor Tower, No. 5
$345,000, Apt 828, studio
$327,000, Apt 508, studio

Woodstock Tower
$520,000, Apt 1601, one bedroom
$375,000, Apt 2606, studio
✱ ✱ ✱ ✱ ✱ 

to Tudor Tower, No. 25, which opened 90 years ago in the summer of 1928. 

Manhattanhenge Part Two is coming soon, this Thursday and Friday, July 12 and 13, at 8:20 pm. In honor of this solar spectacle, Tudor City Steakhouse is offering happy-hour pricing from 3 pm to closing, and introducing a 'Manhattanhenge' cocktail that's a blend of rum, orange juice, simple syrup and grenadine, for $5. Sweet!

July 6, 2018

Confidential: 'MAD DOG' COLL Hails a Taxi

From our Confidential files, we've dug out the Nov. 19, 1937 edition of the Inquiring Fotographer, a long-running Daily News column that posed the same question to random folks on the street.

On this day, the question was asked of taxi drivers: "Who was the most famous person you ever drove in you cab?"  One answer caught our eye.
Vincent Coll was a murderous Irish mobster, dubbed 'Mad Dog' after killing a five-year-old child caught in the crossfire of a gang war. Coll had a short, violent life, bumped off in a drugstore phone booth by never-identified assailants in 1932, aged 24. What he was doing in Tudor City before hailing the cab is lost to history.

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More questions and answers from the Inquiring Fotographer coming soon. . .